In Which Reality Proves Once Again To Be As Weird My Favorite Novelist's Work

Were I with Apple's marketing brain trust,
How would I follow it's great iPad coup?
I'd think guerilla leaks would be a must,
And it looks to me that they think so, too.
Was iPhone's newest iteration dropped
In error in a bar? That seems quite odd.
The furor this created can't be stopped,
And such publicity's a gift from God,
Unless it's manufactured, Blue Ant style.
E'en he who dreamed up Hubertus Bigend,
Our William Gibson, thinks so. It's worthwhile,
I think, to ponder if it's true. Forfend
That one of Apple's minions takes the blame.
Could any human being withstand the shame?